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Search optimisation is an essential marketing strategy for brands trying to attract attention. A good search optimisation strategy drives website traffic, and if done well, expands a business’s digital presence. 

In 2017, less than half of Thailand’s population have access to the internet despite continuous large investments into building the country’s communication and transport infrastructure. However, it is predicted that

1. Introduction Customer experience marketing is one of the key strategies adopted by the business organisations to focus their marketing efforts in the direction to improve customer experience and to enhance